4 reasons you need mobile apps for your business

People spend a considerable amount of time on their mobile phones. They use it to find information, search for new products and services, etc. Your business can have lots of benefits by having its own mobile app.

Reach users all the time

If you have a mobile app, it will help you to be in touch with the mobile users all the time. You will be able to showcase your products or services even when the user is on the go.

Direct marketing channel

You can send promotions and different offers to the users through notifications. This makes marketing easier; you don’t need any intermediary anymore. You can communicate directly with the mobile phone users.

Brand image

You will be able to improve your brand image with mobile apps. Whenever you offer anything special, the user will be able to view it and due to continuous exposure to your brand, your brand image will improve.

User friendly

Many people don’t like opening a web page and scrolling down to read information. Using mobile apps, information will be at the fingertips of the mobile users.

Using mobile apps you will be able to reach many users. In today’s world, having just a web page isn’t enough. You will need to have mobile apps as well in order to boost your sales. So, you should invest in developing a good mobile app for your business and increase the chance of having more customers for your business.

5 tips for developing an attractive website

A good website creates the first impression for the visitors. So, it must be designed in such a way that the visitors find it easy to explore the entire site and click on the relevant links to find more information. Here are some useful tips for developing an attractive website.

 

Make the site uncluttered

Your homepage must not be too cluttered with words and images. The visitor should be able to explore easily throughout the page. You must have lots of white spaces so that it makes visibility easier.

 

Be consistent

You should be consistent with the color and font you used on your site. These will improve the appearance of the site and make it easier for the visitors to remember your brand. You can add a logo and maintain similar consistency on every page.

Use pictures and videos

Pictures and videos are very appealing. People love watching a video. So, a short video on something related to the company can attract visitors’ attention. Also, pictures send a better message than words. So, use pictures as well.

 

Use ‘call to action’

Your site should have ‘call to action’ buttons in many places. This will increase the chance of prospective customers turning into a real one. These buttons also grab the attention of the customers.

 

Mobile-friendy

Your website must be mobile-friendly. As most users now search for products or services using their mobile devices, it is important that your website’s view doesn’t get distorted when using these devices.

You should have a plan for designing the website. Your site should have a natural flow so that it’s easy for the readers to explore your site. These tips will help you to develop a good website.

Infographic by: psdtowp.net

3 reasons SEO is important for your web page

Billions of people search the websites before making any big purchases. You should let your site appear on the first page of the search engine page rank so that more visitors can visit your site. SEO is very important for your web page. Here are the reasons why.

 

Cost-effective

SEO is a cost-effective way of ranking your page. PPC requires a good budget, but the cost of SEO is very low. All you need to have is patience to find out keywords and write good content.

 

Higher page rank

SEO will help your site to be on the first page of the search engine results pages. Most of the people don’t go beyond the first page of Google when searching for products or services. So, being on the first page will help you to attract more visitors to your site.

 

Credibility


Many people don’t click on the sites that are ranked using PPC. They trust the organic ranking more. So, if you can make the page rank high using SEO then you will have more visitors to your site.

Though there are PPC and other ways of boosting your page rank, ranking your site using SEO is the best. The visitors will trust your page and the Google will also consider your site to be a good one. The impression of SEO-ranked sites lasts for a long time. You just need to have some knowledge about the Google’s algorithm so that you can change your SEO strategy accordingly.